Who we are

  • Experienced FMCG professionals with significant industry experience in bluechip brand led organisations
  • We have managed domestic and imported premium brand portfolios in the Australian market
  • We have successfully developed and effectively executed against export strategies for iconic Australian brands into the Asian market
  • We have an established route to market – partnerships in place with the e-commerce market across JD.com, T-Mall, VIP.com, Kaola and Suning in addition to networks into traditional bricks and mortar grocery channel
  • We are well connected on the ground with Chinese stakeholders and supporting services that are essential to building a sustainable brand led businesses


Advisory & Planning

  • Strategic planning and integration of 'export' into your core business
  • Development of market entry strategy
  • Regulatory review
  • Channel strategy
  • Distributor appointment/management
  • Representation of your business in the marketplace across stakeholders


We can act as your route to market encompassing:

  • Online and offline distribution
  • Joint Business Plans established with retail partners
Brand Building
  • Design and E-Comm collateral development
  • Category, brand and product information
  • Establish brand awareness, trial and conversion mechanics relevant to the brand - encompassing social media

Virtual Teams

  • Recruitment, management and hosting of human resources to oversee your business on the ground
  • Resources managed, developed and supported by our partners
  • Sidestep (or defer) investment and challenges of employment, leases and office infrastructure and establishing WOFE’s


  • We are passionate Australians that are keen to connect our iconic brands with the growth opportunity in the Asian region
  • We are keen to afford businesses an opportunity to break the paradigm of the Australian retail duopoly and the limited scale that the domestic market provides
  • We have marched the road already and are well placed to help other Australian businesses mitigate risk and realise growth


Premium, high growth categories catering to current and emerging consumer trends in China:


Romeo Kekic
  • Romeo has spent the last 15 years focused on the export of branded food products from Nestle Australia, Goodman Fielder and Sanitarium.
  • Based in Hong Kong since 2011, he has been the driving force in expanding the sales of represented brands throughout Asia.
  • Romeo has a passion for the emerging online channel in China along with the newly established retail chains that are providing opportunities for brand owners.
Matthew McKenzie
  • Matthew has close to 20 years experience working in the export functions of major iconic Australian FMCG businesses including 5 years at Campbell Arnott’s
  • He has led the growth of Weet-Bix in China from a zero base to now being one of the most successful Australian food brands in the market
  • Living in Shanghai, he sees the opportunity that is open to Australian FMCG brand owners and knows how to build a brand from a small base.


In-market presence in Sydney – Shanghai – Hong Kong

Drop us a line with this contact form and we will get back to you as soon as we can.